Built with purpose, backed by science and trusted worldwide
The Founding Story
A personal journey that became a global mission
We all take good health for granted, until something happens that makes us rethink how precious it is.
For us, that moment came in 2005 when my daughter, Monique, was diagnosed with Multiple Sclerosis at just 22. But for many people, it is the simple realisation that they want to live life to the full.
Monique’s prognosis was confronting. The future felt uncertain, and we were told there was little we could do.
But we weren’t willing to accept that.
We began searching for answers, speaking to health professionals, scientists and nutritionists around the world. Together we explored modern medicine, natural therapies and the role of nutrition in long-term wellbeing.
What we discovered was simple yet powerful.
Good nutrition can help people feel better, support their longevity, and bring a sense of control back into their lives.That discovery sparked our mission.
Trevor Bolland
CEO and co-founder
A focus on people, not products
Our work is not about selling supplements. It's about supporting people in their everyday lives. From the way we communicate to the way we formulate, every decision is made with people in mind.
A commitment to integrity
We work with health professionals, researchers and scientists to make sure everything we do is grounded in evidence. We say no when something's not right. And we only make products we would give to our own families.
A long-term view to health
We're here to make a difference over time. That shapes how we grow, who we work with and what we invest in. From the partners we choose to the causes we support, we are building something to last.